It's hard to be a diamond in a rhinestone world

"Find out who you are and do it on purpose"- the incomparable Dolly Parton

What an incredible statement from a trailblazing human.

We are individual and unique beings, we've all walked different roads, have had different experiences and in turn, view the world through our own lens.

There is something very special and fulfilling about leaning into our individuality. A large part of the reason we opened Coles and Keys Inc. is because we have always been a little eccentric, a little quirky, sometimes referred to as "big personalities".

We, being myself and Nikki, fell in love with independent eye wear as it offered an outward example for us to show who we are on the inside- creating an optical that gave space where people can unabashedly be themselves, share their stories, find eyewear to showcase all of the things that make them, well, them!

From the vibrant colours of Bevel to the sculpted acetate of Lapima, the craftsmanship of Blake Kuwuhara, and the modern classic styling of Raen, we continually strive to curate a selection of independent eyewear that offers classic and timeless, yet bespoke and quirky. This why we are excited to bring Kuboraum to Stratford: an artistic fever dream of shape, tonality and pure thrill. We want to make sure that you leave our space realizing there's a little more magic inside of you just waiting to shine.


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